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Web Copy and Keywords for Prime Engineering

Sunday, April 18, 2010

Company: Prime Engineering

Client: Enlive Pty Ltd

Industry/interest: Engineering/Mechanical Manufacturing

Required:Web Copy and Keyword Research

Prime Engineering is a Brisbane-based mechanical manufacturer where precision in engineering has long been the core to the company’s success. The company was redesigning its website and required web copy that pushed it’s quality-in-engineering focus.

We achieved the web-content goals by mentioning the company’s motto; “It’s spot on; or it’s nothing at all”, on every page of the website, and connecting that idea to the services offered. There were two features of the company that helped to support the precision push – the state-of-the-art machines in the workshop, and the engineering experience of management.

One service that received a lot of attention throughout the web content and keyword research was the design and fabrication of custom machinery. We stressed that the company could only build custom machinery because of its focus on precision.

The company also required keywords and descriptions for the meta tags on each page.