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Script for Department of Treasury and Finance (Victoria)

Tuesday, May 04, 2010

Company: Department of Treasury and Finance (Victoria)

Client: Create IT

Industry/interest: Government

Required: Script

This project was a little out of the box. We wrote a five-minute video script to be used with footage already shot by the client, Create IT.

The video was to introduce a successful land-rejuvenation program that was initiated by the Department of Treasury in Victoria.

The aim of the video was to highlight the success of the rejuvenation program at the Highett Gasworks site. We were provided with the notes and the required structure of the script. The structure started with the history of the site that was rejuvenated, the process and finally the outcomes. We were to also mention all the groups involved in the project and their roles.

Simply maintaining the structure from the history to the outcomes would have made the video a little sterile. So we started the video by showing how important the land is to future development of Melbourne. This was reiterated in more detail in the conclusion, which also mentioned how the site would contribute to Melbourne’s growth goals.

The introduction was in sharp contrast to the history of the site, which helped raise the audience’s interest in the process, which was covered in the rest of the video.