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Our Client's Star is Shining Even Brighter

Thursday, May 13, 2010

Company: Starline Security

Client: Enlive Pty Ltd

Industry/interest: Security Screens and Doors

Required: Web Copy and SEO

Brisbane company, Starline Security has a strong reputation as a supplier of security screens and doors.

The company asked us for website copywriting that reflected this.

To emphasise Starline's professionalism, customer service and reliability, we recommended the copy should highlight the case studies, feedback form, and company profile that confirmed the company’s decades-long track record.

Visitors to the website were regularly directed to a case study and feedback pages, reassuring them Starlight Security was not a ‘one-day wonder’.

The client also wanted us to incorporate effective SEO into the copy.

To achieve this, we first analysed Starlight’s products and industry. Then we wove keywords, terms and phrases into our copywriting, including headings and metatags.

Our copywriting:

* Boosted Starlight Security’s searching engine rankings.
* Delivered qualified sales leads from potential customers who were searching online for a reputable supplier.

Importantly, we achieved SEO without sacrificing readability.

The result: a happy client who is busier than ever.