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Monday, August 16, 2010

Company: Moby's Beachside Retreat

Client:Wolf Tracks

Industry/interest: Accommodation Provider

Required: Web Copy

Web developers, Wolf Tracks engaged us to create SEO content for an enviro-friendly beachside resort on the NSW Mid-North Coast.

We worked directly with the client to identify the resort’s key selling points – its close proximity to the beach, the privacy of its secluded beach huts, its award-winning café-restaurant, versatile function facilities, and on-site management.

Our SEO copy pitched the property as the perfect, close-to-the-city holiday and function venue for families, couples, weddings and other corporate and private events in modern, well-equipped accommodation and facilities. We put a particular emphasis on the local area’s abundant natural beauty.

We also rewrote the Guest Information booklet in Plain language to make it less formal and more user-friendly, and suitable for use online.

They were delighted. So was Wolf Tracks, who got the copywriting that worked well with their classy design, and was delivered on time to a fixed price.


"Laurie was very approachable. He listened to our ideas and had lots of good advice too. We are delighted we contacted Editeam to write the SEO content for our new website."

– Chris and Robyn Lemon,
Moby's Beachside Retreat,
Pacific Palms, NSW (Australia).